A small kitchen, a big dream, and a whole lot of butter.
What started as a weekend hobby baking for friends and family quickly turned into something bigger. After years of perfecting our recipes and countless late nights in the kitchen, Sugar & Bloom was born in 2021.
Today, we're proud to be Austin's go-to for custom celebration cakes and artisan pastries. Every creation that leaves our kitchen carries the same love and attention to detail that started it all — because we believe that the best moments in life deserve to be sweetened by something truly special.
We work closely with each client to understand their vision, their story, and the feeling they want to create. Whether it's a towering wedding cake or a box of macarons for a quiet Tuesday, we pour our hearts into every single piece.
Three simple principles that guide everything we bake.
We don't do cookie-cutter. Every cake is designed from scratch, tailored to your story, your palette, and your personality. Your celebration is one of a kind — your cake should be too.
Real butter, cage-free eggs, pure vanilla, locally sourced seasonal fruits. We never cut corners because you can taste the difference — and so can your guests.
We treat every order like it's for someone we love. From our first conversation to the final delivery, we're with you every step to make sure the experience feels personal and effortless.
Jessica bakes a three-tier birthday cake for a friend's daughter. The photo goes viral on Instagram. Strangers start DMing asking if she takes orders. She says yes.
Operating out of a home kitchen, Jessica teams up with Sarah. They bake through the pandemic — delivering cakes to doorsteps and spreading joy one box at a time.
They sign a lease on South Lamar, design the studio, and officially launch Sugar & Bloom. The first week sells out completely.
Sugar & Bloom becomes one of Austin's most-requested wedding cake studios. Over 40 weddings served in a single season.
500+ custom cakes, 120+ five-star reviews, and a new website. The dream keeps getting sweeter.